‘Winging It’ vs. Design - Is There A Difference?

published on Friday, December 21, 2012

What is the difference between something that is thoroughly designed vs. something that has just been put together? The answer is simple, thought.

Think about it. Is there anything that is important in life that doesn’t require a certain amount of thought? We don’t expect relationship... read more.

The audience is the product.

published on Monday, November 05, 2012

A funny thing with advertising is that a lot of people think anyone can do it. Put up a sign, design a brochure, shoot some video, send a mailer, and add a website. Often times, companies have various people designing each element, without ... read more.

What is a website?

published on Monday, October 29, 2012

The answer to this question seems to be obvious.  But that is what makes it interesting.

About us, contact us, home....anything else?  Oh yeah, your services page.  Can it be any more predictable?  Add a contact form and your social media links and you got yourself a “website”.
... read more.


published on Friday, August 17, 2012

Found another favorite flash project we developed for our site in 2011.

Click here to see play with water on the web and watch how it ripples.... read more.

flash carousel from hue 2.0 [2010]

published on Thursday, August 16, 2012

Found this while cleaning my desktop.

The portfolio carousel that was part of our 2.0 web experience laun... read more.

inspiring flash design.

published on Thursday, June 21, 2012

... read more.

Where does inspiration come from?

published on Wednesday, May 23, 2012

Andree Putman's Necklace Staircase shows just how far creative thinking can go.

This was part of our inspiration for developing the R. Wells Gallery logo.

read more.

Reflect Invitation

published on Monday, May 21, 2012

Reflect in... read more.

it's better to be inspired in some way or another...

published on Friday, May 18, 2012

"A deadline is negative inspiration. Still, it's better than no inspiration at all." Rita Mae Brown... read more.

read between the lines...or letters

published on Friday, May 18, 2012

i am coming to terms with my jumbled brain...ha!

read more.

stay creative

published on Friday, May 18, 2012

See your brand from every perspecti... read more.

creativity can come from many places...

published on Friday, May 18, 2012


Andree Putman's Necklace Staircase shows just how far creative thinking can go.

Who says you can't build stairs that look like a necklace? Amazing!

... read more.

The Design Process

published on Friday, May 18, 2012

"There are no failures - just experiences and your reactions to them." - Tom Krause... read more.

Hue @ Binghamton Business Expo

published on Tuesday, April 24, 2012

In case you missed it...

hue was at the Business Expo in downtown Binghamton on Thursday April 19th.

We were featured on Fox 40 News with a segment on our branding process - read more.