Armani Exchange Branding Case Study
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Client: A|X Armani Exchange
Industry: Fashion / Beauty
Services:Branding +Corporate / Data +Print / Graphic
A|X Armani Exchange is a global fashion brand by world-renowned designer Giorgio Armani.
Synopsis
To create an updated logo and overall branding collateral for the global A|X Armani Exchange brand.
Challenge
Mr. Giorgio Armani is known for having several brands. The A|X Armani Exchange brand was the one that was repositioned to be the “urban, sexy, young” of the collection. With that, the old logo felt antiquated and not relevant with the young target audience. So we had to create a new version of the logo while not loosing the well-known factor of the brand and it had to still fit within the Giorgio Armani brand collection.
Creation
Custom font logo, full branding experience, corporate identity, packaging design, hang tag design, and in-store implementation.
CUSTOM MODERN FONT WITH THE CLASSIC ARMANI STYLE.
A|X Armani Exchange is one of the several brands part of the Giorgio Armani fashion empire. So, when A|X was repositioned to attract the younger and urban clientele, we had to rethink how to modernize the logo while still living in the Armani classic style. So we handcrafted a new serif meets sans-serif font by keeping the serifs uneven weights but cleaning up the ending angles. This was done with precision, measuring and crafting letter by letter. At the end, getting a signature of approval from the one and only Mr. Armani was everything!
ELEVATED TWIST TO CLASSIC.
Updated from the black classic palette to the dark gray and white to give a lighter more modern feel.
MODERNIZED AROUND THE GLOBE.
The overall new core branding collateral such as shoppers, hang tags, corporate identity, and more, all a part of a cohesive new modern style that was approved by Mr. Armani and implemented throughout the globe both internally and in-stores.
Start Spreading the news.
Large newsprint size quarterly newsletter showcasing new happenings, events, new season an looks, and more. Designed with intention, style and beautiful typography.