Bridge Run Case Study
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Client: Bridge Run
Industry: Government / Community Development
Services:Branding +Digital / Web
Synopsis
To develop a brand that communicates the premier race level and community focused energy that the Bridge Run event brings to the area in order to attract both locals and outsiders to participate in the race and support the local economy.
Challenge
The previous brand did not communicate the energy and fun that the Bridge Run has. It had no life, it was flat, and not exciting. Every year since 2013, we have had to develop a different theme to make the Bridge Run feel fresh and exciting for returning runners year after year and also compete with the many other half and 5k events that occur in the region.
Creation
Developed a custom message and overall vibe for each year including logo application, colors, graphics, dynamic web experience with sign up feature, easy to track on back end, print items, video spots, radio spots, promotional items, signage, and more.
Making it move…all about the arches.
Created a dynamic identity that conveys the bridge concept but in movement. Our approach was to have that sporty, active feel that resonates with the athletic crowd.
Colors that pop and make you want to move.
Our approach to the brand color selection was to develop a classic athletic vibrant look. These colors also fit with the palette from the organization that puts out this race.
Vibrant, active, fun.
The UX experience was to be dynamic for the user, while the back-end experience was to be just as smooth for the BR team to be able to manage subscriptions, payments, and track the event. Runners are able to view all details, sign up, pay, and view their time.