Cascun Farms Case Study
Scroll
Client: Cascun Farms
Industry: Tech & Innovation
Services:Branding +Print / Graphic
Synopsis
Create a new logo and packaging label.
Challenge
Cascun Farms has been in business for decades. So how do you update a well-known logo in the industry without alienating the history and following of the brand.
Creation
We took the old logo circular format and barn and updated with cleaner lines, fonts, graphics and added our custom handwriting to give that unique small farm feel. We also added a French Farm feel with animal designs that says artisanal in an instance.
Artisanal flair.
Created several logo designs and applications to communicate what Cascun Farms is about: farm to table, clean meats, high quality, small boutique farm experience. Also created hand written approach to the brand so it has that unique, old small farm feel.
A nod to heritage.
Stuck with a heritage color palette that connects the old brand to the new.
Hand written…literally.
To give that crafty, hands on, old farm experience, we literally wrote the captions and transformed the type into art. Total custom approach for a unique experience.
Packaged with care.
The packaging banner design uses the new medallion logo along with the mission statement and the featured meat.