Case Study - Camila
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Client: Camila
Industry: Tech & Innovation
Services:Branding +Digital / Web +Marketing
Synopsis
To create an app that helps people that are curious about that plant-based lifestyle and how to get into it with ease.
Challenge
The plant-based lifestyle may feel difficult, time consuming, and restrictive to many. So it can feel discouraging for many who are curious. Too many steps, too many unknowns. Currently in the market there are a lot of bloggers with long bios, recipes, and more making it more of a chore than a hobby.
Creation
Created a fun, easy to follow, and interactive digital experience for those who are curious, also those who love the plant-based lifestyle to engage, grow, and discover new products on the market to make their plant-based journey a fun, effortless, and easy lifestyle.
BECOME A WANDERER
We wanted to create a logo that reflects the website author Camila's style. Her background is in fashion and art direction, so a modern touch and design is something that truly captures the spirit behind the brand.
VIBRATING HAPPINESS.
Bright and exciting colors that ignite energy.
PLANT THE JOURNEY WITH EASE.
The tagline is suppose to clearly explain what the app does at glance with with the energy behind the experience - easy and joy.
PLANT YOUR LIFE.
This web experience was developed to have users feel the joy in discovering the plant-based lifestyle. It was built to serve as a personal assistant in showing easy recipes, discovering current instore products that are easy to find, inspirational articles with tips, games, and a boutique. And, a place for each user to build their community, interact, post, comment, and more.
Plant the vibe.
Promoting the spirit of plant-based with the tag Because.