Industry Summit Case Study
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Client: Industry Summit Series
Industry: Government / Community Development
Services:Branding +Print / Graphic +Digital / Web
The Industry Summit Series is part of a regional initiative to connect businesses, industries, and public sectors in the Southern Tier 8 Region in NY.
Synopsis
The Industry Summit Series was a new initiative to serve as a platform to connect industry specific businesses and public sectors to work collectively to grow the region. We were tasked with creating the brand and an event platform that could be used by all partners to promote economic growth.
Challenge
The challenge was to create a brand and a platform that is exciting, forward thinking, and ever evolving.
Creation
We created the name Industry Summit Series so it can grow and adapt to any specific topics. The overall identity color choice and graphics is easily complementary to any other events combined with the program. The digital platform is built to grow and expand as the industries evolve. It was also designed and developed with the higher standards for easy to use event uploads, event registry, and secure paywall.
Reaching the top together.
Our naming and logo design approach was intended to be to the point, appeal to industry leaders, businesses, and public sectors. The logo was designed to be clean. The concept in highlighting the IN letters was to connect to the overall focus of the program and be an insider: IN - Data, IN - Collaboration, IN - Development, IN - Success.
Building blocks.
Vibrant and yet corporate colors to connect industry, businesses and great minds alike.
Being an insider never felt so good.
Getting connected with a purpose: to learn, meet others in the field, make connections, and grow the industry within the region.
Beautifully comprehensive.
Printed design that engages, from event programs, invites, save the dates, leave behind booklets to fun surveys. A comprehensive communications approach to lead and grow connections.
The vibe says it all.
Designed a full event experience, from signage (Hop up walls and banners, large posters, industry photo signs for outlining different sectors, sticker name tags with color coated industry, presentation design, and more. To us, the event needs to be designed through and through from press conference to the actual event, and also after party....every aspect is part of the full experience.
Expanding summit.
The Industry Summit Digital Platform was built to engage, incite and create conversions. It was designed in a user friendly sign up format not only for registrants, but also sponsors and partners alike. Partners are able to upload Summit Events and all details. Sponsors are able to sign up for packages. Registrants can sign up for multiple events. This digital experience was built to expand and keep climbing to success.