RKC Architecture & Design Case Study
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Client: RKC Architecture & Design
Industry: Architecture / Construction / Real Estate
Services:Branding +Corporate / Data +Digital / Web +Print / Graphic
Rosen Kelly Conway is a high-end architecture company in Summit, NJ. It is known for its attention to detail and custom approach to each project. They are the trusted company to embrace design heritage with a modern vision.
Synopsis
We were tasked to rebrand an established architecture agency. This rebrand involved changing the name and all of the collateral associated with it.
Challenge
When we were approached by Omega Construction, they were starting their identity project from scratch. As a young agency with an awesome portfolio, the challenge was to create a brand that communicates this fresh, custom brand at a glance.
Creation
Created a custom font logo, full branding positioning, corporate identity, and website. The new brand is fresh yet elegant. The unconventional web nav showcases the company’s fresh approach to the design experience.
Every line is perfection.
The font we created for RKC is a merge of old and new. Perfect to uplift the brand with that “heritage with a modern twist”. Sophisticated, modern, now.
A slate of modern
Beautiful, modern meets earthy. The perfect combination that articulates RKC mix materials of old and new.
Bold touch.
We decided to give a bit of a punch to the Corp Id and incorporate a smidge of the lime green color from the previous identity as a throw back for a smooth transition.
Think print in a digital realm.
Created a digital experienced inspired by your typical high-end inspiring coffee book table. Filled with soft and beautiful typography, mesmerizing photos, and engaging messaging to keep the user inspired and engaged at every click.
Heritage on paper.
Print Ads for events that communicate the RKC support for local organizations and charities.