Armani Exchange Music Series Case Study
Scroll
Client: A|X Armani Exchange
Industry: Fashion / Beauty
Services:Print / Graphic
Synopsis
Armani Exchange was repositioned in the early 2000 to target the young, sexy, urban demographic. With that, came the music influence. So every season A|X would partner with DJs and release one-of-a-kind music series that were also followed by events.
Challenge
Coming up with a cool design for the packaging that resembled the current campaign, and yet that is exciting and eye-catching.
Creation
Created a collection of designs, some featuring the campaign imagery turned into graphics, or ambient imagery turn into graphic, or just simple bold design choices. All of these designs were implemented into events in particular in Miami at the time and in-store displays and windows.
Chemistry is in the air.
A|X Seasonal Music Series for Fall. Converted campaign image into graphics. This concept was used throughout the season at events, promotions, online, and in-store design.
Raising the vibe.
A|X Seasonal Music Series for Spring. Converted campaign image into graphics. Used gold foil and print as the pop of color to convey the sunlight. This concept was used throughout the season at events, promotions, online, and in-store design.
Solar mood.
A|X Seasonal Music Series for Spring. Created a solar graphic and overlayed in gold foil. This concept was used throughout the season at events, promotions, online, and in-store design.
So luscious.
A|X Seasonal Music Series for Spring. Converted luscious foliage into graphics in conjunction with the Spring Campaign concept.This concept was used throughout the season at events, promotions, online, and in-store design.
Taking it Higher.
A|X Seasonal Music Series for Spring. Used the sun ray from the campaign shoot to lead the full spring program design. This concept with the pop of yellow was used throughout the season at events, promotions, online, and in-store design.
Paradise found.
A|X Seasonal Music Series for Spring. Converted campaign image into graphics. This concept was used throughout the season at events, promotions, online, and in-store design.
Let the darkness set in.
A|X Seasonal Music Series for Fall. This music series was hard house the design choice was to keep it dark, heavy with a glimmer of neon to go along with the tracks.