Armani Exchange Seasonal Direct Mail
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The A|X Experience
Client: A|X Armani Exchange
Industry: Fashion / Beauty
Services:Print / Graphic
Synopsis
As any global brand, there is reinvention every season with need to create mailers to create an impact.
Challenge
Come up with new formats, design layouts, and captions that differentiate the experience from season to season.
Creation
Created several different interesting fold out methods to engage the user and keep them wanting more.
Glitz it up.
Fold out direct mail concept showcasing the new holiday collection. The piece included silver foil to convey the spirit of celebration.
The art of Being Me.
Fold out accordion spring direct mail concept with perforated offer to redeem in-store.
Dance with me.
Fold out accordion direct mail concept showcasing the new spring campaign.