Armani Exchange Press Case Study
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Client: A|X Armani Exchange
Industry: Fashion / Beauty
Services:Print / Graphic
A|X Armani Exchange is a global fashion brand by world-renowned designer Giorgio Armani.
Synopsis
To create seasonal collateral that stands out. Whether they are press releases to garner the attention of fashion editors or of the public with cool direct mail experiences.
Challenge
How do you send the announcement of the new collection in a way that stands out from the masses and creates conversions.
Creation
Created unique and eye-catching pieces some in large format with multiple pages and color cellophane paper that complements the season. Others, with bold campaign graphics, story telling, and creative printing substrates. One thing is for certain, not one of them was a typical and often easily overlooked 8.5x11 or your standard postcard format. Every piece was special, on purpose, and cohesive with each season story.
Typing away...editor's wink.
Press Release with Editor's review of the Collection.
Blue me away.
Press Release and Look Book introducing the SP/SU Collection.
Color me lush.
Newsprint Size Press Release introducing the Spring Collection.
Back to grit.
Fall Collection Press Release Booklet. Created the A structure to complement the Fall Campaign Concept.