Dana Blair Case Study
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Client: Dana Blair Designs
Industry: Fashion / Beauty
Services:Branding +Audio / Video +Digital / Web
Synopsis
To create an elevated brand that is more fashion forward for Dana Blair Designs.
Challenge
The products are pretty but not necessarily all luxe. The price point is mid range so how do we create a posh feel that is still young and approachable.
Creation
Custom designed fashion iconography to give the high-end luxe feel. Used a san serif typeface below to bring in the youth modern feel.
Wrote al of the call out copy for the website to interact with the user in a very editorial way.
Beach calling.
Campaign shoot including styling, storyboarding, location scouting, production, art direction, casting, and more.
Eyes for you.
The e-commerce website was custom built with a full shopping backend. We created the whole narrative and story telling with the voice of the brand.
A touch of royalty.
The client is very much into energy and the purple was essential to translate her designs vibe.
All about the girl.
Came up with all call out copy to have that female empowerment and a happy flirty vibe.
Dainty but bold.
Custom designed an icon that incorporates the full initials of the designer. The objective was to design a nice sophisticated stamp that could stand alone.