OMEGA Construction Case Study
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Client: Omega Construction & Design
Industry: Architecture / Construction / Real Estate
Services:Branding +Corporate / Data +Digital / Web
Omega Construction & Design is a luxury residential and commercial construction/design company in New York City.
Synopsis
Created a fresh, simple, elegant brand that highlights the energy and high-quality work Omega Construction presents for each client.
Challenge
When we were approached by Omega Construction, they were starting their identity project from scratch. As a young agency with an awesome portfolio, the challenge was to create a brand that communicates this fresh, custom brand at a glance.
Creation
Created a custom font logo, full branding positioning, corporate identity, and website. The new brand is fresh yet elegant. The unconventional web nav showcases the company’s fresh approach to the design experience.
Clean. Modern. Simple.
Our color story direction was to keep it simple, clean, and airy. This color palette along with Omega’s beautiful project photos are very complementary and highlights the craftsmanship and beautiful work that Omega brings to the table.
Elegant, modern, timeless.
Our approach to the logo was to create a strong icon that would serve as a structural design element on all the pieces. The font choice for the logo was to convey the blank canvas and modern feel that Omega brings to each project.
Structural and Modern.
The corporate identity approach was to give that sophisticated elegance and experience that coincides with what Omega brings to each project.
Editorial and elegant digital experience.
Our approach to this design was not deterred by what is “usual” for the web because there is nothing usual about Omega’s work. So we designed a navigation that revolved around the work with the left justified clean and sophisticated navigation.