Branding · Fashion
Armani Exchange Branding Case Study
A|X Armani Exchange is a global fashion brand by world-renowned designer Giorgio Armani.
Industry
Fashion / BeautyServices
The Challenge
Mr. Giorgio Armani is known for having several brands. The A|X Armani Exchange brand was the one that was repositioned to be the “urban, sexy, young” of the collection. With that, the old logo felt antiquated and not relevant with the young target audience. So we had to create a new version of the logo while not loosing the well-known factor of the brand and it had to still fit within the Giorgio Armani brand collection.
Our Approach
Custom font logo, full branding experience, corporate identity, packaging design, hang tag design, and in-store implementation.
The Outcome
The repositioned A|X Armani Exchange identity launched globally across retail, digital, packaging, and in-store — establishing the brand's young, urban, sexy positioning that defined the label for over a decade.
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