Boutique experience
on purpose.

Before founding Hue, Camila served as Art Director at A|X Armani Exchange headquarters in New York City, where she participated in the worldwide repositioning of the brand — including the redesign of the corporate logo. She created the design concepts for every seasonal campaign and managed their deployment across every medium: print, web, in-store, and global events. She held that position from 2000 until 2008, when she founded Hue.

That foundation in high-stakes, multi-market brand repositioning is the same strategic discipline she brings to every Hue engagement. As Creative Director, Camila has worked with organizations at both global and local scale — developing and repositioning brands, creating distinct voices that speak directly to target audiences, and overseeing every dimension of creative output from strategy through production.

Camila holds a BFA in Communications Design from Parsons School of Design, New York City. In her words, good design is about "creating something that has purpose, not just a product without meaning." Hue is a woman-owned business, and Camila leads every client engagement as its principal and creative director.

Peter joined Hue in 2006 and has since led every digital experience the firm has produced — from complex CMS builds and interactive data platforms to native apps, SaaS programs, and full digital campaign infrastructure. To call him a web developer would be to undersell what he actually does. Peter is a builder of digital ecosystems — someone who thinks in systems, works across the full modern stack, and consistently delivers platforms that function as genuine operational tools rather than polished marketing surfaces.

What sets Peter apart is his active integration of emerging technologies into real client work. He is not watching AI from the sidelines — he is building with it, designing platforms that incorporate intelligent connection mapping, AI-assisted content discovery, and automated data workflows that turn static information hubs into dynamic, responsive environments. His technical range spans component-based frontend frameworks, headless CMS architecture, API and data pipeline design, progressive web apps, and SaaS platform development — all kept current through 10 to 15 hours of structured learning every month.

Peter holds a BA from Hobart College in Geneva, New York. His background in literature and design gives him the ability to see the relationship between content, architecture, and human experience — and build accordingly.