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Case Studies

Work that performs.

Every project starts with understanding why. Our rationale-first process ensures every deliverable is purposeful, aligned, and built to perform.

Branding

Cascun Farms

Create a new logo and packaging label.

techbrandingpackaging
Branding

Camila

To create an app that helps people that are curious about that plant-based lifestyle and how to get into it with ease.

techbrandingapp
Digital / Web

BPO — Concert App

To create an app that excites concert goers to not only enjoy the symphony but to interact with the music. And also to keep them excited to explore the city.

techdigitalapp
Branding

Industry Summit

The Industry Summit Series was a new initiative to serve as a platform to connect industry specific businesses and public sectors to work collectively to grow the region. We were tasked with creating the brand and an event platform that could be used by all partners to promote economic growth.

governmentbrandingevents
Branding

Broome is Good

Create a program to build pride of place among local residents and attract new talent from the NYC area to the region. This program was to ignite excitement for the region that would lead to talent retention and attraction.

governmentbrandingplacemaking
Branding

Coiffixe

Create a cool brand for a tech beauty company.

brandingbeautytech
Branding

FrayedNot

Although Frayednot has the reputation of being a cutting-edge, sophisticated, outstanding sound design company, the previous image was from its humble beginnings and it did not reflect the growth and the new high-end clientele Frayednot has been serving for the past few years.

architecturebrandingsound design
Branding

Bridge Run

To develop a brand that communicates the premier race level and community focused energy that the Bridge Run event brings to the area in order to attract both locals and outsiders to participate in the race and support the local economy.

governmentbrandingevents
Branding

Dana Blair

To create an elevated brand that is more fashion forward for Dana Blair Designs.

fashionbranding
Print / Graphic

Armani Exchange — Music Series

Armani Exchange was repositioned in the early 2000 to target the young, sexy, urban demographic. With that, came the music influence. So every season A|X would partner with DJs and release one-of-a-kind music series that were also followed by events.

fashionprintmusic
Print / Graphic

Armani Exchange — Press

To create seasonal collateral that stands out. Whether they are press releases to garner the attention of fashion editors or of the public with cool direct mail experiences.

fashionprintcollateral
Branding

Armani Exchange — Branding

To create an updated logo and overall branding collateral for the global A|X Armani Exchange brand.

fashionbrandingglobal
Branding
OMEGA Construction

OMEGA Construction

Created a fresh, simple, elegant brand that highlights the energy and high-quality work Omega Construction presents for each client.

architecturebrandingconstruction
Branding

Water Works Realty

Created a real estate brand for a high-end, beautifully designed multi-level townhouses with lakefront of Seneca Lake. This clientele would range from younger successful people perhaps looking for their second home to an older established person looking for a relaxed yet sophisticated lake experience.

architecturebrandingreal estate
Branding

Southern Tier 8

Hue was brought in to rebrand and essential position the brand.

governmentbrandingregional
Branding
RKC Architecture & Design

RKC Architecture & Design

We were tasked to rebrand an established architecture agency. This rebrand involved changing the name and all of the collateral associated with it.

architecturebranding
Branding

Eljin Construction

Created a fresh identity that truly coincides with the luxe and custom work that Eljin creates for each client.

architecturebrandingconstruction
Branding

Better Connection

Better Connection was a new initiative to gage the connectivity status and promote better services in the Southern Tier 8 Region Region. We were tasked in developing a platform to engage the public to participant and upload information to gather data.

governmentbrandingbroadband
Branding
The Agency

The Agency

Hue was hired to rebrand, reposition, and showcase how The Agency's impact as the leading economic development in Broome County NY.

governmentbrandingeconomic development
BrandingDigital / Web
Killowen

Killowen

Created a beautiful, modern and elegant brand, with a custom font that accurately showcases the high-end, attention to detail, and craftsmanship that Killowen Construction brings to every project.

architecturebrandingconstruction

Every project starts with understanding why.

Our rationale-first process ensures every deliverable is purposeful, aligned, and built to perform.

Free

Brand Perception Audit

See where your brand stands before your next project. 10 questions, a custom presentation in 5 days.

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