Armani Exchange Press Case Study

How do you send the announcement of the new collection in a way that stands out from the masses and creates conversions.

Created unique and eye-catching pieces some in large format with multiple pages and color cellophane paper that complements the season. Others, with bold campaign graphics, story telling, and creative printing substrates. One thing is for certain, not one of them was a typical and often easily overlooked 8.5x11 or your standard postcard format. Every piece was special, on purpose, and cohesive with each season story.