Case Study - Camila

The plant-based lifestyle may feel difficult, time consuming, and restrictive to many. So it can feel discouraging for many who are curious. Too many steps, too many unknowns. Currently in the market there are a lot of bloggers with long bios, recipes, and more making it more of a chore than a hobby.

Created a fun, easy to follow, and interactive digital experience for those who are curious, also those who love the plant-based lifestyle to engage, grow, and discover new products on the market to make their plant-based journey a fun, effortless, and easy lifestyle.