Branding · Architecture
FrayedNot Branding Case Study
Frayednot is a luxury sound design company that focuses on creating custom, sophisticated, and seamless integrated home design systems.
Services
The Challenge
How to create an experience focused brand whose behind the scene process is tech based. How do we make prospective clients feel the service, the experience, the sound and final product.
Our Approach
We repositioned the brand to showcase the experience behind the sound. Sound is a feeling, it's a frequency, it's unseen but felt. We did this by attaching different moods and emotions to the different projects Frayednot provides. We also created a new clean logo, a tag line, a beautiful sophisticated digital experience, and a unique high-end leave behind thank you piece.
Before & After
Brand identity — logo system
Frayednot: Website Before and After
The Outcome
FrayedNot's repositioned brand aligned their visual identity with their high-end client base — enabling them to confidently pursue luxury residential and commercial sound design projects.
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