Branding · Government
Southern Tier 8 Case Study
Southern Tier 8 is a regional economic development organization focused on eight counties in Upstate New York.
Services
The Challenge
How to make economic development across 8 counties exciting, beautiful, and engaging.
Our Approach
We developed a new light, fresh look that touches on the feeling of possibilities which equals growth. Designed a new, modern look along with progress inspired colors and new tagline and messaging. Along with that all of the deliverables of a full brand launch: brand, corp it, brochures, reports, digital and more.
The Outcome
The rebrand unified eight counties under a single, modern identity that projects credibility to external investors while maintaining buy-in from a complex internal governance structure. ST8 continues as a retained Hue partner.
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