Industry
Fashion
/ Retail
"Campaign design and brand identity that moves product and builds culture."
Fashion and retail brands live and die by their visual identity. We create campaign materials, event experiences, and brand systems that resonate with buyers, press, and consumers alike — from lookbook to launch.
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See allArmani Exchange — Branding
To create an updated logo and overall branding collateral for the global A|X Armani Exchange brand.
Armani Exchange Beachdance Miami Beach Event
The experience started before anyone walked through the door. A frosted tube landed in guests' hands. The storefront window announced a chance to win a trip to Ibiza. Inside, a panoramic wave mural and coordinated POS displays carried the identity through every surface. Logo, invite, environment, collateral — one cohesive vision.
Coiffixe
Create a cool brand for a tech beauty company.
Armani Exchange — Press
To create seasonal collateral that stands out. Whether they are press releases to garner the attention of fashion editors or of the public with cool direct mail experiences.
Armani Exchange — Music Series
Armani Exchange was repositioned in the early 2000 to target the young, sexy, urban demographic. With that, came the music influence. So every season A|X would partner with DJs and release one-of-a-kind music series that were also followed by events.
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