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The tools, platforms, and engineering behind modern digital experiences.

Why We Build with Directus, Nuxt, and GSAP
Technology

Why We Build with Directus, Nuxt, and GSAP

Our tech stack isn't accidental. After fifteen years of building digital platforms, we've settled on a combination that gives clients enterprise-grade capability without enterprise-grade complexity. Here's why Directus, Nuxt, and GSAP are the foundation of everything we build.

Peter Hoffman·March 22, 2026·9 min read
Designing for Sound: The BPO Concert App
Technology

Designing for Sound: The BPO Concert App

How do you design a digital experience for something fundamentally analog — a live orchestra performance? The Binghamton Philharmonic needed an app that enhanced the concert experience without distracting from it.

Peter Hoffman·February 12, 2026·7 min read
Headless CMS: Why Your Next Website Shouldn't Have a Backend
Technology

Headless CMS: Why Your Next Website Shouldn't Have a Backend

The traditional CMS model — where your content management system and your website frontend are fused together — is holding your business back. Here's why decoupling them changes everything.

Peter Hoffman·September 10, 2025·8 min read
Building Data Portals That People Actually Use
Technology

Building Data Portals That People Actually Use

Most data portals are built for the people who create the data, not the people who need it. We've spent over a decade building data visualization platforms for government agencies — here's what we've learned about making data accessible.

Peter Hoffman·August 27, 2025·7 min read
From WordPress to Directus: A Migration Playbook
Technology

From WordPress to Directus: A Migration Playbook

We've migrated dozens of client sites from WordPress to Directus. Here's the practical playbook — what to move first, what to leave behind, and how to make the transition invisible to editors.

Peter Hoffman·August 13, 2025·8 min read
Progressive Web Apps vs. Native: When to Build What
Technology

Progressive Web Apps vs. Native: When to Build What

Not every mobile experience needs an app store listing. PWAs deliver native-like performance through the browser — but they're not always the right choice. Here's a decision framework.

Peter Hoffman·July 30, 2025·6 min read

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