Audio / Video · Government
Broome is Good Introduction for Dick's Open
A cinematic brand introduction video played to thousands of attendees at the Dick's Sporting Goods Open before a Bon Jovi concert — the debut moment for the Broome is Good campaign.
The Challenge
This wasn't a social media post or a website banner — it was a live event in front of thousands of people waiting for Bon Jovi. The video had to command a stadium's attention, land the Broome is Good message instantly, and leave the crowd feeling something about their region before the first chord hit. One screening, no rewind, no second impression.
Our Approach
We produced a high-energy brand film designed specifically for large-format projection in a live event setting. The pacing builds from quiet pride to full celebration — showcasing the landscapes, the people, the culture, and the energy of Broome County. The edit was calibrated for stadium sound and screen scale, with bold typography, cinematic footage, and a soundtrack that bridges the gap between the brand reveal and the concert ahead. Every frame was designed to make the audience feel like they're part of something worth celebrating.
Video
Dick's Sporting Goods Open - A Good Life in Broome County
The promotional video designed for the Dick's Sporting Goods Open in Endicott, NY to showcase the Broome County talent attraction campaign "A good life" prior to a Bon Jovi concert.
The Outcome
The video debuted to a roaring crowd at the Dick's Open — turning a golf tournament into the unofficial launch event for Broome is Good. It gave the campaign instant credibility, regional pride, and a story that people talked about long after Bon Jovi left the stage.
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