Audio / Video · Government
BR+E Program Video Spot
A 30-second introduction video for The Agency's Business Retention & Expansion program — designed to connect Broome County businesses with the resources they need to grow.
The Challenge
Economic development programs often feel bureaucratic and distant to the businesses they serve. The challenge was to create a video that cuts through that perception — making business owners feel like this program was built specifically for them, whether they're a two-person shop or a 200-person manufacturer.
Our Approach
We produced a fast-paced, visually driven 30-second spot that leads with the business owner's perspective — their ambitions, their challenges, their community. The messaging positions BR+E not as a government program, but as a partner in growth. Clean motion graphics, direct language, and a warm but professional tone bring the brand to life in a format designed for digital distribution, social media, and event screenings.
Video
BRE Introduction
The Outcome
The video launched across The Agency's digital channels and was featured at regional business events — giving BR+E immediate visibility and establishing a clear, approachable identity for the program from day one.
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