The Frayednot Experience
Frayednot Leave Behind
Client: Frayednot
Industry: Architecture / Construction / Real Estate
Service:Print / Graphic
Frayednot is a luxury AV company that focuses on creating custom, sophisticated, and seamlessly integrated home design systems.
Structural surprise.
Frayednot Leave Behind
This luxe leave behind piece was designed to give Frayednot's high-end clientele a feeling of ownership and excitement about their custom sound system. It’s a keepsake that is meant to make one feel proud and want to showcase it on their desk or exercise their brain waves unlocking this artistic and very challenging 3D puzzle sculpture. The packaging design was created to give peeling of layer experience that evokes a feeling of discovery that leads to this beautiful mysterious sphere with the ultimate element of surprise. The shipper is black on black UV gloss over the logo to give that stealth look. That opens to a luxurious black pipping with copper foil box, that reveals a gorgeous insert that covers the final step, the puzzle sculpture. Everything is about the experience and artfully designed to take the client on the journey of the Frayednot experience.